Using a free platform like YouTube is an effective way to get a message out while saving on cost. Nonprofits have greater upload abilities as well – YouTube makes it easy for nonprofits to add a call-to-action to the video and link to Google’s Checkout “Donate” page. Can you say streamlined?

Videos have a greater chance of going viral and being passed around than an article or downloadable. Nonprofits seeking to build awareness and fundraise should take advantage of every opportunity available to go viral. While not every video will gain recognition similar to Kony 2012, YouTube uploads tend to receive more shares, likes, and comments than videos on other platforms. Viral may not always mean generating 2 million views, but if you’re a local nonprofit, for example, you may have a more subtle goal of capturing 2,000 views and generating buzz within the community. These metrics, along with others, are trackable within the platform, so you can see the impact of the content.

Check out this video we made for the Council for Interior Design Qualifications, to explain the importance of becoming a certified interior designer.