In most cases, nonprofit organizations provide valuable resources for people in their communities. Whether it’s assistance for older adults, food from local farms in an effort to end hunger, or housing and help for homeless youth, nonprofits provide important value in the communities they serve. Testimonials are a great way to not only recruit employees to help support your mission, but also to show the relevant communities the incredible impact your organization is making. This is the perfect way to show your audience why they should participate through donations, events, and volunteer opportunities.

Nonprofits may rely on events or fundraisers to gather donations that allow them to carry out their important work. For any event, video can play a critical role in engaging attendees, showcasing the work that’s been done in the community, and adding entertainment. Especially in a time where live events aren’t happening at large scale, organizations are relying on virtual events to replace their once-live events, and rely heavily on video throughout the program. In some cases, organizations will pre-record their talking portions to ensure the event is seamless and technical issues are avoided. Then they use chat and other video platform functions to maintain live engagement with the audience. Video can also be used to promote the event and drive registration ahead of time. Utilizing promotional videos, including shareable teasers of the event programming and other reasons your audience would want to attend will make a difference in the amount of attention your event garners.

It’s pretty obvious how important community is to any nonprofit organization. Community is the reason why and how nonprofits do what they do. Video can be used to inform your community about upcoming events, initiatives, and keep them involved in the work you’re doing. Share a 15-30-second update video across your social channels, or embed it in an email outreach, to update your community. Maybe include text-graphics or some animation to make it more engaging, depending on the message. Not everyone reads everything you share, but a fun, short video on their feed or in their email will capture their eyes and their ears!

After an event or fundraiser, expressing gratitude for those in your community that participated can be a great way to engage post-event. Plus, there’s a surprise benefit! The right post-event video will also help increase participation in your nonprofit and spread awareness about upcoming events/initiatives where they might want to participate. You can create a :30-:45-second thank you video using user-generated content collected from your employees, thanking your audiences for their gracious donations and attendance. Share it across your socials and in your email outreaches with a link to the recording, and watch your views increase even when your event is over.