Google Search Expanding to Video Content

Have you noticed the feature “short videos” when you search on Google? Ya know like when you search “bats” and this pops up:

If not, sit down, because we are about to blow your mind. This new design was recently released at the Google “Search On” conference with the primary goal of expanding search optimization into video content. Why? Well, Google is just like you and they want content that fits what their audience prefers.

“A focus on strictly text-based strategies is going to eventually cause marketers to lose visibility and, as a result, consumers, to those brands standing on the forefront and optimizing towards those multimedia strategic initiatives (“Google Search Engine” Noam Dorros, Gartner Analyst).”

Google Short Videos

The emergence of TikTok in 2020 created yet another newfound appreciation for video creation on all platforms. And frankly, Google is worried it might get replaced by TikTok and Youtube. Need a recipe for Thanksgiving? TikTok has a perfect recipe with over 1 Million likes. In DC for the weekend and want to find a secret speakeasy? TikTok has over 3,000 influencers who post daily about activities all around DC. Having trouble installing your bathroom sink? Youtube has a professional plumber with 25 videos for your specific situation.

Ever since 2021 when TikTok dethroned Google as the year’s most popular website, Google has been on a mission to make video the center of its platform.

Optimizing Your Video Content

So what does that mean for you? It is important to recognize the importance of the most popular search engines making video the future of SEO and the internet in general. This will change how people navigate the internet which could be ultimately negative or positive for you depending on how your business adapts. 

This new approach means people often won’t tap or click beyond the search results to potential information sources like Wikipedia or your business website. This is going to be a point of contention for websites that rely on Google searches as a source of traffic. The only way around it is to use video to boost your way to the top. This also means that all of the videos you create from now on need to be transcribed so that when Google eventually scans your videos for SEO you will rank higher than other websites.

Is anyone else getting flashbacks to when the internet was created? 

We’re not saying this is as groundbreaking as the internet, because, frankly, that would be absurd; however, we are saying that if you don’t want to be left behind, the faster you create optimized video content, the better off you will be. 

Not sure how to create optimized video content? Contact us via our email [email protected]