How to Approach B2B Video Marketing in 2016 Part 2
How to Approach B2B Video Marketing in 2016 Part 1
What’s the first thing that comes to mind when you think video marketing? Consumer-brand ad campaigns like the GEICO Gecko, or perhaps Purina’s Puppyhood Series? These are great examples but it’s important to realize that video marketing can be just as effective for B2B companies. Because video has the power to educate, inform, and build […]
Questions to Consider When Starting a Video Project
Starting a video project can seem like a big task – there are a lot of moving parts and many things to consider. The first (and perhaps the most important) step is to get organized and focused during your planning stage so you can create a great video that accomplishes your goals. In order for […]
11 1/2 Tips for Writing a Video Script
Writing a video script can seem a little overwhelming if you haven’t written one before. Sometimes our clients prefer to write a script themselves and ask for a few tips to get them going. Here are a few tips we’ve provided to our clients in the past:
Humanizing Your Brand with Video Content
Have you ever visited a company’s website and felt it lacked a human touch? Brands that use bland content and stock photos fail to engage with customers, leaving their organization destined to be left behind as the virtual sphere of commerce evolves. One of the best ways to humanize your brand and improve engagement is […]
Spotlight Case Study: Facebook’s “Look Back” Campaign
As it turns out, February was a big month for Facebook. From “A Look Back” to the purchase of WhatsApp, it seems Facebook founder Mark Zuckerberg has no shortage of surprises up his sleeve. On February 4th, Facebook celebrated its 10-year anniversary by offering users a customized video experience that captured their most memorable moments […]
Spotlight Case Study: GoPro’s Video Campaign Takes YouTube by Storm
GoPro, the company responsible for the take-everywhere cameras that have become hugely popular with outdoor sports enthusiasts and others, has recently released a video marketing campaign that changed the face of advertising. Customers have taken it upon themselves to create their own videos and upload them to YouTube, making GoPro the most popular channel on […]
Top Five Video Marketing Posts From Around the Web – August 2014 Roundup
Each month, we find the Top 5 video marketing posts on the internet. This past month, there were a ton of examples of how powerful video marketing can be for companies and organizations. The most famous campaign was probably the ALS Ice Bucket Challenge, which you may have experienced yourself (we sure did). Below, check […]
Top Five Video Marketing Posts From Around the Web – August 2014 Roundup
The Top 5 Trending Videos You May Have Missed in August 2014
This month, many of the most popular trending videos were related to the ALS Ice Bucket Challenge, where people were challenged to either pour a bucket of ice water over their head, donate to ALS research, or both. While many of these videos have gone viral, there are several non-Ice Bucket Challenge videos you might […]