As Reel As it Gets: 2014 Reel Summit Highlights
July 24th and 25th brought together video campaign marketers and production companies for the video industry’s most comprehensive gathering. The 2014 Reel Video Summit, hosted at the Hotel Nikko in San Francisco, featured panels and presentations with thought leaders in digital video marketing. The diverse group of professionals attending the event shared one commonality: a […]
The Not Impossible Lab, Powered by Intel, Shakes Video Marketing & The World
To change the world, businesses must care about more than the bottom line. In a recent video, healthcare research firm Not Impossible Labs and tech giant Intel partnered to illustrate the impact brands can have on others. In “Project Daniel,” Not Impossible co-founder and CEO Mick Ebeling travels to the Nuba Mountains in Sudan to […]
Always Brand’s “Like a Girl” Campaign Makes Waves
One of the best ways a brand can get an audience on its side is to show it is on the audience’s side. This is exactly what P&G’s Always brand did in its recent “Like a Girl” video marketing campaign, which has spread its message far beyond the feminine hygiene products the company seeks to […]
July 2014’s Hottest 5 Video Marketing Posts
While sunnier, balmier days present the temptation to rest on one’s laurels, summer is a great time for companies to reinvent their brands and retarget audiences. Consumers come blinking out of the holiday onslaught in the spring, but by summer, everyone feels the height of their purchasing power once more. When it comes to marketing […]
Nike’s “Re2pect” Campaign Demonstrates Successful Video Marketing
How does Nike’s Jordan Brand spell “respect?” R-E-2-P-E-C-T. The new marketing campaign by the athletic apparel giant pulls out all the stops in its quest to honor one of its most celebrated athletes and promote its new pop-out brand. In this video, Nike marks the end of baseball great (and first Jordan-sponsored baseball player) Derek […]
Stay Cool with July 2014’s Top 5 Videos
The weather remains hot (or unseasonably cool in some parts of the country), and people are spending a great deal of time watching videos in the air-conditioned comfort of their homes – or poolside on their smartphones. In July, a bevy of new videos gained popularity among online video viewers. Their topics and tone vary […]
Vine: Everything You Need to Know About the Up-and-Coming Media Mogul
How much can you learn about a company in 6 seconds? Thanks to Vine, now consumers can discover a great deal over the course of one impossibly short video. For those coming out of hibernation, Vine is the micro video sharing service founded in July 2012. Unlike its largest competitor, YouTube, Vine limits the videos […]
Spotlight Case Study: Old Spice
Perhaps the most effective marketing effort that has ever hit the web was Old Spice’s “Man Your Man Could Smell Like” campaign. The video, featuring a shirtless Isaiah Mustafa speaking in a confident and seductive manner, is ostensibly aimed at women. Of course, men also find the video entertaining. Many businesses wonder what strategies Old […]
Spotlight Case Study: Coca Cola Happiness Phone Booth
A few years ago, a video featured a Coca Cola vending machine placed on a college campus and was dubbed the Happiness Machine. This vending machine, instead of merely serving 20 oz. Coke bottles, also offered pizzas, flowers, balloon animals, 2 liter bottles of coke, and even a 6 foot long sub sandwich. The video […]
Top Five Trending Videos You May Have Missed – May 2014 Roundup
There are so many videos on the web that, mathematically, it would take 5 million years to watch all of the video data that’s transmitted over the web each month. But even with the massive amount of data out there, a short clip can be trending and viral within a matter of hours. Below are […]