Spotlight Case Study: Research Now
UK-based marketing company, The Genius Bar, worked with its client, Research Now, to produce an animated “modern fairy tale” to promote its services. The objective of the project was to feature Research Now’s offerings to clients in both the UK and the US.
Spotlight Technology Company: Upworthy
Upworthy has been named one of the 50 Smartest Companies by MIT Technology review. The website was launched in 2012 by the former executive of MoveOn and the former managing director of The Onion. Their mission is to “intersect the awesome, the meaningful, and the viral.” They spread content pertaining to social justice with impressive […]
Is Every Man Really Legendary? Heineken’s “Odyssey” (and Its Aftermath)
The latest global ad campaign series from Heineken is “The Odyssey,” a viral ad with a premise that is designed to boost viewers’ confidence. Part of the “Legends” platform, Heineken’s ad follows the adventures of a series of ordinary (non-actor) men aboard a cruise ship who begin to exhibit extraordinary skills, including conga dancing, diving, […]
Top Five Video Marketing Posts from Around the Web – April 2014 Roundup
If there’s been significant focus on your work, taxes, and a number of life’s other demands in the past month, it may have been a bit tricky to keep up on the latest news regarding video marketing. There’s been a lot happening! Catch up on April’s top 5 reports, which are summarized below.
What’s in the Future for Documentaries? Decade of Docs Event Has the Answers
Documentaries have the ability to inspire, connect and spark change. However, in order for documentaries to continue to have a lasting impact, the art form must evolve over the next few years. On May 20th, over 200 of the area’s filmmakers will get together to discuss the evolution of documentaries at the Decade of Docs, […]
Top Five Trending Videos You May Have Missed – April 2014 Roundup
April seems to have been the month in which brands competed to both display and elicit the rawest emotion in their marketing videos. From admiration and love to humor and anger, the following 5 picks have perhaps been the most powerful throughout the last several weeks. Take a look:
Video marketing for non-profits: How to woo donors and win fans
Video is a powerful form of media for non-profit organizations. Video content is not only viewed more often than text, but it receives more shares and higher customer engagement levels. For non-profits, videos can help meet fundraising goals and clearly communicate an organization’s vision. Using a combination of the following strategies, many non-profits are learning […]
Spotlight Technology Company: Wonder PL
Experts are calling Wonder PL the definitive YouTube competitor. According to its LinkedIn page, this new app is “the world’s first curated video platform for quality lifestyle content with a broader range of categories including wellness, culture, home and family, food and entertainment.” Wonder PL is making waves in the online video industry as it […]
Sharing Branded Video: How to Enhance Video Consumption on Social Media
Companies that produce online videos are considered more trustworthy by nearly 60% of viewers. [Where is this statistic coming from?] To further illustrate the value of video, approximately 95% of customers watched a video online in the past week alone. The combination of video and social media is ideal for brands seeking improved online exposure […]
Top Five Video Marketing Posts from Around the Web – March 2014 Roundup
March was a busy month for video marketers—industry leaders reviewed everything from the value of video marketing to outcome measurement, and one thing was clear: As marketers keep honing their craft to suit audience preferences, video is emerging as the preferred method of reaching customers. If you’re interested in utilizing video, these top five video […]