Creating Value: How to Use Videos to Market Your eCommerce Site
For ecommerce businesses, video marketing is a powerful tool that increases interest and brand-customer engagement. Nearly 75% of customers are more likely to buy a product after watching a video, so branded videos for ecommerce sites have never been more important. Because video increases confidence in your brand and illustrates product value, it is ideal […]
Top Five Trending Videos You May Have Missed – March 2014 Roundup
From real earthquakes to quakes of embarrassment, March 2014’s trending videos have been about capturing real-time events and tickling viewers’ funny bones. Here are the top five videos that emerged victorious this month:
A Window into TAPS – Discovering a Group that Supports Survivors of Fallen Soldiers
One of the best parts about our work is that it gives us the chance to learn every single day. We learn how to use new technology, how to connect with people and, when we’re lucky, we get to discover how our clients impact the world. Recently, we had a chance to learn about the […]
Spotlight Case Study: Save the Children UK
On March 5, 2014, Save the Children UK released a 94-second video to raise awareness and support for children affected by war in Syria. A stunning example of capturing a powerful message, the video, entitled “Most Shocking Second a Day Video,” received over 28 million views and 20 thousand comments on YouTube alone. With these […]
Maximizing Exposure: 5 Video Distribution Tips
It’s no surprise that 4 out of 5 marketers report video as positively affecting their business. While YouTube is the largest video distribution platform in the world, the abundance of content present can make it difficult for some brands to get their videos seen by users. According to YouTube, the platform receives over one billion […]
What caught our eye – 1Q ’14
If you didn’t already know this about us, we’re pretty much obsessed with video. And since we spend an ungodly amount of time looking at stuff, we thought we’d put some of that time to good use and show you some of our favorites. We kept ‘em short, so please enjoy with a cup of […]
10 Things to Consider Before Tackling a DIY Video Marketing Project
Since the invention of smart mobile apps, more businesses are considering trimming digital budgets by tackling DIY video projects. While DIY videos may provide some immediate benefits, they are often not the best way to convey a brand’s story. Before tackling a DIY video marketing project, review the following risks.
How to Make Training Videos Fun Again
Whether they’re used to introduce new software, procedures, or company objectives, training videos are a valuable tool for businesses. Unfortunately, most employees who hear the words “training video” head for the door screaming – the opposite of the desired reaction. Instead, spend a little extra time and effort producing training videos employees want to see. […]
Connecting with Your Audience – NAGB’s Education Summit for Parent Leaders
Every video should connect with the viewer and inspire them to take a desired action. Easier said than done. So how do you do that? Earlier this year, we had the privilege to create a series of videos for the National Assessment Governing Board (NAGB)’s Education Summit for Parent Leaders. We thought we’d use this […]
Top Video Marketing Posts from Around the Web, February 2014 Roundup
In February, several companies published a wealth of information for both established and up-and-coming video marketers. From suggestions on where to post videos to how to promote video content affordably, February’s top video marketing posts from around the web provided tips and tricks to conduct video marketing tasks efficiently while increasing return on investment.