Connecting with the 2014 DC Addy’s
Although our clients have submitted our work in years past, 2014 was the first year 522 Productions officially submitted to the DC ADDY Awards (technically they’re called the American Advertising Awards—DC now), the first year the event was hosted at the 9:30 Club, and my first time attending. I tagged along with our Producer Alisa, […]
Spotlight Technology Company: Eyeview
Shortly after raising over $8 million in 2013, Eyeview is making waves in the industry for its innovative personalization technology, which allows for the creation of tailored video ad experiences. In the wake of Facebook’s “A Look Back” campaign, Eyeview’s services are piquing interest among C-suite executives including Mark Zuckerberg himself. The company’s recent B2B […]
Healthcare Marketing: Using Video to Reach Your Audience
On the internet, those in the healthcare industry must go up against global brands to reach customers on multiple platforms. From providing information and healthcare resources to connecting and engaging with patients, video marketing is a valuable tool for those in the healthcare industry. Before launching a healthcare video marketing campaign, however, there are important […]
Top 5 Trending Videos You May Have Missed – February 2014 Roundup
February’s trending videos have been interesting, humorous, weird, and downright frightening. In case you missed them, here’s a roundup of the top five.
Real Estate Marketing: 5 Ways to Boost Results with Video
According to the National Association of Realtors, use of the internet in home search activities has risen 92%, with more people than ever before going online to research potential homes and the buying/selling process. This means that the use of video in the real estate industry is becoming more popular, and many agents are enjoying […]
2013: Year of the Dove
A decade after the company launched its “Campaign for Real Beauty,” Dove remains in the spotlight of cause-related marketing. In 2013, Dove’s “Real Beauty Sketches” went viral, receiving over 4 billion media impressions and 163 million global views. This profound 3-minute video illustrates the breakdown of the average woman’s negative self-image and the reactions that […]
Top Five Video Marketing Posts from Around the Web, January 2014 Roundup
Video marketing is already making waves in 2014. With 80% of brands planning to concentrate on adding video to their marketing strategy this year, it’s no surprise that January 2014 witnessed a global increase in video marketing competition. Top brands made use of current events, such as the Olympics and the upcoming Super Bowl, to […]
2014: The Year of the Mobile Device and Video
According to Digital Buzz, four-fifths of consumers plan to use their mobile device to make purchases in the next year. Comparatively, the exact same percentage of consumers spends most of their time doing something else while watching television. What does this mean for marketers? The average consumer is becoming less dependent on television as a […]
B2B Video Marketing Trends
When you think about video marketing, it’s normal to first consider B2C companies. It’s true, video marketing is used often by B2C companies to promote products or services. Videos of this type might include demonstrations, short ads, or customer testimonials. But, does video marketing apply to B2B companies? What value does video marketing have in […]
Spotlight Technology Company: MediaCore
Less than three years after its launch, MediaCore has become known as one of the “World’s Top 10 Most Innovative Companies in Digital Video,” according to Fast Company. While other brands are focused on “going viral,” MediaCore stays true to its roots in digital video and is committed to making secure video channels for individual […]