Top 5 Video Marketing Statistics from 2013
Recent statistics indicate that 2013 saw a significant rise in the use of videos as an advertising format. In fact, Insivia reported that video ad spending will increase by nearly $14 billion in the next year. So, how are companies using video marketing? How are customers responding to videos? What makes a video “go viral”? […]
Top Five Trending Videos You May Have Missed, January 2014 Roundup
Shortly after the New Year’s confetti fell and the champagne bottles were emptied, creative geniuses around the world were preparing to battle for the top spot on January 2014’s trending video list. So far, it seems the internet loves pranks, spoofs, and hidden cameras just as much as it did in 2013. Let’s take a […]
Finishing Strong: The Best Television Finales of All-time! (Warning: Contains Spoilers)
If you’re like me and you’re a Breaking Bad fan, you’re feeling nothing short of complete satisfaction after having witnessed the epic and emotional conclusion of the critically-acclaimed, ground-breaking series. Maybe it ended exactly how you thought it would. Maybe you didn’t see it coming. Either way, you can’t get those final scenes out of […]
Using Screenshots.com to Analyze the History of Major Video Websites
Technology changes so fast. We see articles all of the time discussing the rapid advancement of the web. It’s fun to think about what the world will be like in 2020. But I also think it’s fun to look at the past. In fact, one of my favorite movies of all-time is Back to the […]
Top Trends in Video Marketing for 2014
Over the course of 2013, video marketing has grown even bigger with new technologies, new apps, and new ways of cultivating quality video content. A wide range of trends have emerged, and they show the direction that video marketing is taking in 2014. In the new year, many trends from 2013 are expected to continue […]
What Brands Can Learn from Kmart’s Holiday Marketing Success
This holiday season, one brand is doing particularly well with its advertising campaign: Kmart. With two wildly successful commercials, Kmart showed us that racy humor can be a huge benefit to your marketing campaign. First, Kmart released the infamous “Show Your Joe” ad, which featured men wearing tuxedos on top and boxers on the bottom […]
What Video Marketers Can Learn from Beyonce’s Surprise Visual Album
Recently, international singing sensation Beyoncé made headlines and upended the entire music industry by taking a huge risk. She dropped a surprise album with absolutely no marketing, single releases, or even an accidental leak beforehand. Not only did she release a complete 14 song album that no one expected, but she also created 17 music […]
Lessons From Friskies’ “Hard to Be a Cat at Christmas”
Many brands are lucky enough to have videos that go viral on the internet. Recently, Friskies was one of those brands. The popular cat food brand debuted a holiday video that brought five internet-famous cats together for a common cause – feeding cats in shelters. This video sensation was a huge hit, and it can […]
6 Websites with Great Video Content
One important part of your web design strategy is adding interactive elements, such as video content. However, adding great video content to your website is not as easy as it may sound. To take your video content from average to excellent, follow in the footsteps of a few brands that have truly exceeded expectations when […]
The Rise of Micro Video in 2014
When it comes to social media trends that dominated this past year, nothing was bigger than the rise of micro video. Popularized by 6-second video sharing network Vine and expanded by the launch of Instagram Video, micro video has exploded amongst social media users. But how and why did micro video become so widely adopted? […]