Trending: 5 examples of prankvertising
Go big or go home, right? Brands everywhere are going over the top to impress consumers and grab their attention. To do this, they’re coupling pranks with video advertising strategies to create compelling content that goes viral. While some marvel at the creativity, others argue that prankvertising goes too far. Regardless, the power of the […]
How video is changing email marketing
A new survey by The Relevancy Group reveals that approximately 1 in 4 brands have now utilized video in their email marketing campaigns. With so many brands vying for consumer attention, it’s important to make your emails stand out. Strategically placing video in your email content could boost conversion rates and improve ROI of your […]
522 Productions wins best of DC TIVA Peer Award
On Saturday night, 522 team members attended the 2013 TIVA Peer Awards. We had a chance to see the amazing work produced in our region and connect with the community. We were also extremely excited to take home the Best of DC peer award for a short documentary-style video produced for Children’s National Medical Center. […]
How to work with a video production company
Once you’ve selected the video production company you’d like to work with, it’s important to know how to collaborate with them throughout the process to ensure that you get the video you want. After all, the quality and effectiveness of your marketing, training, and web videos all rely on your ability to ensure all members […]
Understanding the role of digital video marketing
As more and more brands continue to focus on content marketing and other SEO considerations, brands that take advantage of video are able to distinguish themselves from the competition. Just as video defined itself as a top marketing trend in 2013, consistent statistics and analytics solidify the role that video will continue to play in […]
7 video trends that are redefining real estate marketing
As the economy continues its sluggish improvement, the real estate industry is increasingly utilizing video marketing to aggressively grow the industry. Builders, agents, developers, and architects alike are investing in video marketing to take advantage of today’s buyer-friendly market. Here are some of the trends that are likely to define video marketing in the real […]
Top video distribution trends in 2013
After pre-production, production, and putting the finishing touches on your video project, it’s time to focus on video distribution and getting the highest ROI for your investment. Having a video distribution strategy is as critical as the strategy of creating the video itself. By understanding the top video distribution trends in 2013, you can ensure […]
Mockumentary Marketing: How Humor is Redefining Video Marketing
From the Dollar Shave Club to the Poo~Pourri, a new generation of web based businesses are taking advantage of the marketing benefits that humor has to offer. With mockumentary style videos, these brands are going viral and going from start-up to household names within just a few weeks. So how can your brand take advantage […]
5 ways to ruin your corporate video – guaranteed!
Corporate videos have the potential to be an incredible marketing tool that provides a boost in popularity and increases exposure for your business, but they also have the potential to be a corporate train wreck. While you may be on top of the business world, it’s important to remember that not everyone is a master […]
What’s an art director?
What is an art director? What do they do? Well, that question depends on what industry you are referring.