A crew to get the job done
Over the past few years i’ve had the opportunity to be on a number of video shoots, some complex ones with people filling a laundry list of jobs, and others where I was the only one on set. But, more often than not the majority of productions I’ve been apart of have been 3-5 person […]
Chipotle’s “Scarecrow” video shows everyone how it’s done
Just a few seconds into Chipotle’s “Scarecrow” video, you feel as though you’re watching a contender for an academy award instead of an advertisement for a major corporation. The reality is that large demographics in the market today (particularly millennials) are responding to strong, visual storytelling. Within 5 days, 4 million people viewed Chipotle’s video, […]
Appealing to a broad audience – Guinness’ wheelchair basketball commercial
One of the first steps of any effective production is identifying the target audience. On the surface, defining a target audience probably doesn’t seem all that difficult. I mean, you know who your customers are, right? Well, one of the challenges we often face is that a client’s audience is too broad. When clients are […]
How to create a Kickstarter video that yields results
Whether you’re trying to raise money to start a new business or are fundraising for a philanthropic cause, a Kickstarter video is going to be your primary tool in convincing potential donors to support your efforts. The beauty of crowdfunding is that it allows independent artists and entrepreneurs the opportunity to grow their dreams while […]
10 technology companies that feature video on their homepage
In today’s digital age, technology giants are accomplishing impressive milestones, and they’re using video to showcase all their achievements, new products, and visionary endeavors. The fact that major companies on the cutting-edge of technology and digital media are relying on video speaks volumes about the power of effective video marketing.
DJI phantom test flight
“How do you get to Carnegie Hall?” the old adage goes. “Practice. Practice. Practice.” When our company got a drone to use for filming areal shots, it became clear right away that piloting this thing would require lots of it. Often, when we log hours practicing, we wind up getting some pretty cool shots in […]
3 questions to ask before hiring a video production company
We often hear about the challenges or fears about outsourcing your video production team. Outsourcing is a powerful strategy for businesses because when used correctly, it can be an opportunity to find a strong partner to help your organization grow, especially in areas where resources are limited. Every business at some point in time has outsourced a […]
Caution: Avoid these 5 mistakes in your explainer video
If you’ve ever wanted to create an explainer video to showcase your products, services, and business, or explain what you can do for clients, you’re not alone. It seems that explainer videos are everywhere these days – but most brands are approaching them the wrong way. By focusing on the right way to create an […]
Great writing is invisible – Breaking down the brilliance of the Poo-Pourri script
There’s a video on the interwebs that’s (literally) exploding right now. If you haven’t seen Poopourri’s “Girls Don’t Poop”, check it out below.
The new 522 demo reel!
If you’ve been to our website lately, (which I know you have been because it’s awesome) you’ve probably noticed our new demo reel. If you haven’t, go watch it. I mean now…