Adding movement to your video with a Monopod
Monopods aren’t always talked about when it comes to gear and I never thought too much of them. I figured a handheld rig and a tripod was all I needed. As I heard more people talk about them and saw versions with a fluid head on them, which gives the shooter even more options, I […]
Examples of brands thriving on Instagram video
Short form content is everywhere! From social media to short blog posts, brevity is key in today’s internet landscape. Since the explosion of Instragram video onto the social scene, brands across the country have utilized this platform to grow their audience and ultimately their business. But if you’re like the majority of companies, you’re probably […]
Discontinued: YouTube Ends Video Response Option and Why You Should Care
An era has ended. Since its foundation in 2005, the video response option has been one of the best tools for marketers and individual “vloggers” to gain an audience on YouTube. But now, the video sharing site has announced that the option to post a video response is no more, as they average a pitiful […]
Make the most out of your video project
To a lot of people, a full fledged video production can be something new and a challenge. With a few tips, a good plan and some research, you can be managing video projects for your company like a pro.
Recap: A review of VidCon 2013
Hailed as the next Comic-Con, VidCon is the world’s largest gathering of video content creators. At this conference, thousands of video makers exchange ideas, attend panels, listen to marketing experts, and network their way through one of the quickest growing industries in online marketing. Influential executives from YouTube and major networks were even in attendance. […]
Top 5 myths of video marketing
From doubts about going viral to qualms about budget commitments, many companies fail to invest in video marketing for a number of reasons. The only problem is that many of these excuses are myths. Because web marketing evolves at neck-breaking speeds alongside the web’s own growth, it’s difficult to follow the best practices or considerations […]
YouTube steals the show with MixBit release
When you think of short-form video marketing, chances are that Vine and Instagram are the first two services that come to mind. YouTube wants to change that. With its August release of MixBit, YouTube has stormed into the short-form video scene with a massive twist. Original videos uploaded to MixBit can be up to 16 […]
Vine vs. Instagram: Which to use for short-form video
The battle is on! Vine and Instragram’s competition to dominate the short-form video market continues to intensify as traffic grows on each. With companies looking to streamline and make their video marketing efforts more efficient, it becomes challenging to decide which platform is better. The reality is, though, that Vine and Instagram serve very different […]
How to choose your crew
Recently a friend of mine approached me to direct a passion project documentary about a guy who is 5’5’’ and can dunk. I was immediately interested in the project and decided to jump on board as the director of the documentary. A lot of questions flooded into my head around dates, locations, equipment and budgets. […]
4 scientific facts about viral video marketing
Virality. This is undoubtedly the goal of most video marketers, yet few ever achieve it 100 percent organically. By analyzing videos that have spread like wildfire across a large range of industries, we can predict statistical nuances required for video marketing success. Now, there’s no “viral marketing formula,” or else every brand would be engaged […]