Professional or volunteer talent?
We’re often asked for our recommendation regarding who to use when hosts are needed in a product video. Here are a few things we consider when asked this question.
7 successful examples of vine marketing
As online content continues its evolution towards short-form media, more and more brands are taking advantage of the benefits that Vine has to offer. Vine’s 6-second clips give brands an opportunity to consistently engage customers and potentially create viral content. Because the content is so short, forcing creativity and thoughtfulness, the ROI potential for Vine […]
The ultimate handheld rig – Tilta
A great handheld rig is not easy to find. You need to take in account your shooting style, cameras you shoot on and the budget you have for a rig. Like most instances in life, you get what you pay for. You can spend close to nothing on Ebay and get a simple hand held […]
The Roles and Hierarchy of a Video Production Team
How to handle controversy on YouTube
Cheerios recently released an ad on YouTube depicting an inter-racial family enjoying the heart-healthy benefits of Cheerios. Though the ad was designed to reflect culture in America, it received an unexpected backlash in the comments section of YouTube and across the web.
5 methods to generate leads on YouTube
With over 1 billion unique visitors each month, YouTube continues to be the leading focus of video marketers. While we often discuss the techniques and strategies behind creating an effective video marketing campaign, it’s easy to forget the most basic goal: to generate and capture leads. Though the goal of every video isn’t going to […]
Blockbuster marketing: 5 video lessons from Hollywood
When it comes to creating video content, no one does it better than Hollywood – so why not model your video strategy after Hollywood’s biggest blockbusters? By taking advantage of the storytelling techniques and marketing strategies that Hollywood has mastered, you can take your brand to the next level and outperform your competitors!
How to calculate the ROI of your video marketing
After investing time and resources into your YouTube and video marketing, it’s important to know that you’re getting the results that you want. After all, the point of any marketing effort is to yield positive results for your brand, so being able to track growth will help you improve your marketing strategy moving forward. Fortunately, […]
The ultimate outdoors camera
When shooting a video it is essential to have the right tools. Thanks to technology we have plenty of options with which camera to use on certain projects. This is not always an easy decision but when it comes to getting unique angles, underwater shots, aerial footage and cool timelapses, I know which camera I […]
The perks and quirks of cloud-based editing: An overview of WeVideo
Now-a-days, it seems like everything is going to the “cloud”, so it shouldn’t be at all surprising that video editing would also follow this trend. Enter WeVideo, an online editing platform that allows the user to upload, edit, and publish their video from wherever, whenever, on whatever! Sounds pretty awesome, right? Well, like anything else, […]