How to discover and take advantage of video trends
YouTube’s recent release of their new Trends Map is perhaps one of the greatest marketing tools that they’ve ever revealed. Showcasing video trends in various geographical locations of the country, YouTube’s Trends Map allows brands to discover videos or video topics that are gaining momentum. Similar to how the Harlem Shake took YouTube by storm […]
“Digital Video Magazine” – Hot off the interwebs
A professor of mine recently sent me a link for a free subscription to “Digital Video” magazine. There was a long form to fill out so I hesitated but since I was in the middle of an export and midnight I gave it a go.
The art of backing up
It’s fun (for me) to talk about cameras, lenses and all the gear that gets the job done. There is one thing that often gets overlooked and that is hard drives. Backing up footage and keeping it ‘safe’ is one of the most important parts of video production. A great story, sharp image and clean […]
5 video marketing mistakes every brand needs to avoid
Video marketing is a complex strategy that pays huge dividends when it works, but it can fall flat on its screen. Leaving out even the smallest details such as a call-to-action or information about your brand destroys the potential in video marketing efforts. When we talk about video marketing strategy, we always talk about the […]
How our crew lights in tight spaces
For most shoots, we like to have as much depth and height as possible. A larger room (at least 15′ x 20′) gives us flexibility with lighting and camera angles. However, in some cases, we are limited with access and have to use the environment available to the crew. In situations where we have a […]
How to approach B2B video marketing in 2013
When we think about video marketing, it’s easy to only think of consumers and how our video content is influencing them. However, video marketing can be used to approach business-to-business relationships as well. Because video has the power to educate, inform, and build brand awareness, it’s the perfect medium to reach that company you’ve always […]
How to add variety to your video marketing
Regularly uploading video content is one of the best ways to keep consumers engaged and to continue driving targeted traffic to your website. However, if you regularly invest in content and video marketing, then you understand how challenging it can be to keep your regular uploads interesting. In fact, there may be some points where […]
The new Mac Pro website
Just so you know, this isn’t a post about the new Mac Pro’s specs and features. I actually wanted to talk about something that impressed me more than the computer. It’s the website that Apple developed for the launch. In my opinion, the site is about as sleek as the computer itself. You can check […]
Shocking Statistics You Need to Know About Video Marketing
Did you know that consumers only retain 10 percent of what they’ve read, but up to 95 percent of a video they’ve seen? When we talk about video marketing, we often focus on the strategies that make video marketing better, but we sometimes forget why we engage with videos in the first place. There are […]
Testing the Canon C100
We are always looking for better cameras to help us give to best look we can get. Along with achieving the best “look and feel” possible, we need to keep in mind price and functionality. The newest camera we have been testing is the C100. Initially, I had my doubts about this camera. But all […]