What your video testimonial must include
OK. You get it. Videos are important. They showcase who you are, make your company transparent, and pump life into a stagnant website. But once you get past the standard ‘Overview’ or ‘About Us’ video, what’s next? Video Testimonials are an excellent place to start.
How non-profits are taking advantage of YouTube marketing
From stirring music to the engaging images on the screen, video is perhaps the most effective medium in which to tell a story. Perhaps this is why video is such a popular avenue for non-profit organizations to garner attention and share their cause. With the latest statistics showing us that the average American user spends […]
5 ways mobile devices are changing video marketing
The explosion of mobile devices has changed the way that videos should be created for mobile users. Marketers serious about creating effective videos should focus on close-up shots and larger images to accommodate for the smaller screens. Since the majority of mobile videos are consumed at home, this also increases the opportunities for brands to […]
7 secrets for viral video success
With social media platforms such as Vine, Twitter, Pinterest, and Facebook all pushing for short-form content, it’s only a matter of time before this becomes the trend for YouTube videos as well. Online attention spans are only going to continue shrinking, thereby emphasizing the importance of the first 30 seconds and final few seconds of […]
Four tools you can use to launch a social video contest tomorrow
As video becomes more commonplace in the world of online marketing, brands need to explore different ways for using video and engaging audiences. One of the best ways video can connect with fans is through online video contests. In fact, if you develop a video contest on Facebook or with a custom microsite, you can […]
What Inspires You? Anthony Jacoway-Motionographer
A few months ago, we uploaded the initial video in our “What Inspires Me?” video series (developed by Chris Jurchak, Digital Art Director). Today, we’ve embedded Anthony Jacoway’s inspirational video and rationale below. Anthony is our Motionographer at 522. Let us know what you think.
A survival guide to the digital app-ocalypse
As I sip on my 3rd coffee of the morning and flip through the App Store, my paranoia increases. Maybe it’s the caffeine or just a genetic habit, but my mind is racing with the thought of someone, somewhere, developing an app that will replace me as a designer and filmmaker. The idea itself is […]
The left channel, the right mic
In video production, the question of appropriate microphones is asked frequently. In the video production industry, there are different microphones for different situations. For starters, there are 3 different types to use in video; shotgun, lavalier, and condenser. Unfortunately, audio is sometimes put on the back burner when pairing it with video. This mistake, usually makes for […]
What is a production schedule?
Anyone who has ever been on a shoot knows that it won’t always go exactly as planned. Talent shows up late, we can’t get access to a certain room, there isn’t parking available, the point of contact gets stuck in a meeting..the list goes on. So what do we do to ensure that when these […]
5 devices to know from NAB 2013
Several weeks ago, Rob Ruscher and I attended The National Association of Broadcasters Show (a.k.a. NAB) in Las Vegas, Nevada, where various companies, both large and small, from the film and broadcast industry come to showcase their products. Held at the Las Vegas Convention Center, this show boasts 800,000 square feet of exhibits and an estimated […]