5 lessons from YouTube’s 5 playbook guides
YouTube’s Creator Playbook has been a popular resource for video content creators everywhere. Now, Youtube has released 5 Playbook Guides specifically aimed for brands in Education, Non-Profit, Music, Media, and Sports. While YouTube’s Creator Playbook focused on optimization techniques for videos and tips for video creation, the Playbook Guides are specific lessons for brands in […]
How LookAway will change the way we market through video
With new technology such as Google Glass taking advantage of eye tracking technology, it was only a matter of time before the rest of the online world would follow suite. Now, Cube26 has designed a new iOS video app called LookAway that automatically pauses YouTube videos when the user looks away from the screen. The […]
Goodbye Creative Suite
Adobe Max Conference In May 2013, Adobe, the creator of Creative Suite and the Creative Cloud, announced that it will no longer offer the Creative Suite package. There are numerous articles about this subject, but in short, you need to sign up for the creative cloud subscription model in order to use and update your […]
7 creative ideas for Vine marketing
It’s official: Vine’s roots have taken hold of the marketing industry. With Hollywood, Fortune 500 companies, and marketing agencies all taking advantage of Vine’s platform, it’s more important than ever to use creativity to make your brand stand out. However, it can be difficult to effectively showcase your brand and creativity within just 6 seconds […]
Under Armour’s “I Will” Campaign: Kemba Walker
In a recent post on 522 Digital’s Blog, I highlighted Under Armour’s “I Will” campaign, take a look at it here. Today, I wanted to focus on a particular video from that campaign. Certain videos can really move and motivate the viewer. This campaign is effective in this matter. The Bryce Harper spot was the […]
Five reasons why it’s important to include videos on Pinterest
Pinterest is a very visual site. The most successful influencers on the website are those who are able to create the most engaging type of content for Pinterest. The site works best for marketers, companies and brands that are able to take advantage of every opportunity available to use video and image-centered content. Here are […]
7 ways brands should optimize their YouTube profile
Following a comprehensive overhaul of their homepage, YouTube changed its layout for profiles with an update called “One Channel.” YouTube’s previous layout was great because it allowed video creators endless opportunities to brand themselves. The latest update, however, is incredibly improved because instead of a profile, it creates a platform for video creators to create […]
The benefits of the Pocket Jib Traveler
Jib’s are great to use. They provide excellent establishing shots and enable you to show off environments and landscapes. But full-sized jibs take time and multiple crew members to set up. As a result, many projects don’t have the time, crew, or financial resources that make a jib shot worth it. Kessler solved these problems […]
Lessons from Dove: Use inspired storytelling for video marketing
Dove recently released two online videos depicting a forensic artist drawing portraits of women to compare a women’s self-perception to what those around her see. The videos quickly gained a whopping 10 million combined views within just 5 days and are continuing to gain attention. The storytelling behind Dove’s video campaign for beauty is what […]
Behind the scenes: College Park baseball
At 522, we have a common system between all our editors on our editing process. This helps keep everyone organized, and allows multiple editors to work on the same project if needed. Even with this system, each project requires new techniques and in result, pushes us to constantly learn and improve. The Maryland Baseball promo […]