What Inspires You? Rob Ruscher-Digital Marketing Strategist
A few weeks ago, we uploaded the initial video in our “What Inspires Me?” video series (developed by Chris Jurchak, Digital Art Director). Today, we’ve embedded Rob Ruscher’s inspirational video and rationale below. Rob is our Digital Media Strategist at 522. Let us know what you think.
Stay Strong, Boston Strong
Over the past couple of weeks, our office as I’m sure many offices, had the Boston marathon bombing victims on their minds. Amidst the media buzz and massive amounts of video content that was created and shared during the days following the tragedy, the entire nation got swept up in the drama of it all. […]
The effectiveness of using YouTube annotations
One of the most useful features for video creators on YouTube is the annotations feature. This allows creators to highlight certain text or links within a video. Unfortunately, not all creators know how to use annotations appropriately or effectively. As a result, many people find annotations annoying. But when implemented properly, annotations are a win-win […]
Why Google Hangouts can improve your marketing efforts
When Google released Google Plus, one of the noticeable features of their social media site was the option for Hangouts. Since its release, Hangouts has been a prominent feature for those wanting to take full advantage of social media. Whether it’s for in-house purposes or as part of a larger marketing effort, Google Hangouts provide […]
Four things to watch with autoplay video content on social networks
Recently, there’s been some information shared about Facebook’s upcoming plans to launch a new advertising unit featuring autoplay videos. The autoplay videos essentially take up the user’s entire desktop and force the website visitor to watch the material. These ads are essentially an avenue for the large social network to penetrate some of the larger […]
Independent voice-overs in 2013
It seems self publishing isn’t the only industry booming this year. As 2013 rolls along, I’ve noticed an increase in demo submissions from voice over artists. Now, it’s not unusual for 522 to get demo submissions, but what’s interesting is the dramatic increase in independent voice-over artists promoting their new home-based studios. So I wonder […]
7 reasons you should advertise with animation
Using animation is a clever and fun way to advertise your business. Video production companies that offer animation allow businesses and brands to portray themselves in ways that physical filming can’t. While video might not be appropriate for every business, it could allow you to showcase your business in a creative way that you haven’t […]
How Twitter can benefit your event experience
Small and large events are a great way to continue learning in your field and network with other professionals. Although larger events have more people attending, it may be hard (and even frustrating) to try and meet people. With so much going on, and so many people, how do you find the ones you were […]
Why Twitter’s Vine Is changing the way we market
As more internet users continue to increase their reliance on mobile devices, the way we advertise will continue to change and evolve. Advertising for mobile and social platforms focuses on what we call short form content, which is easy to digest and share. Consumers enjoy short form content because it easily engages and doesn’t require […]
What Inspires You? Derek Torsani – Motionographer at 522 Productions
A month ago, we uploaded the initial video in our “What Inspires Me?” video series (developed by Chris Jurchak, Digital Art Director). Today, we’ve embedded Derek Torsani’s inspirational video and rationale below. Derek is one of our Motionographers at 522. Let us know what you think.