What is a Steadicam?
Overview The Steadicam is a tool that allows for smooth tracking shots. Unlike handheld footage which is shaky, the Steadicam allows the operator to walk forward, backwards, and even up or down steps smoothly. It allows the camera to track the action or talent with no shake or wobble. This allows the audience to concentrate […]
Lessons from airline YouTube marketing in 2013
With all major airlines clamoring for recognition through television ads and social media, it’s no wonder that many airlines are revisiting their online marketing plan. Consider the fact that Virgin America Airlines, Southwest Airlines, Emirates, and many others have turned to YouTube to focus their marketing needs. As the second largest search engine in the […]
A morning with the girls and the FS700
As a father of twin girls, I see a lot of “cute” things. As a filmmaker, I wanted to document and show the world how adorable they are! And what better way to do it than in slow motion! The FS700 has been a popular camera around the office these days. Most of us are […]
Facebook videos vs. YouTube: Who has the higher ROI?
With Facebook as the largest social media site on earth and YouTube the second largest search engine in the world, many brands are wondering which platform they should focus their marketing efforts on. While it’s best to invest in as many avenues as possible, each platform has different benefits depending on the goal of your […]
Importance of giving back
I had the chance to go back to my college (not sure why I ever left) and talk to three classes about my experiences after graduation and what to expect when starting out in this field. I have been doing this for the past three years and I am always surprised at how much I […]
It’s more than creativity
The creative process is more than generating an arresting concept, or storyboarding a series of complex shots. It’s more than a witty voice over, or a dreamy color grade. There are series of technical considerations that go into each project that benefit the final product. Showing a few of these considerations will best articulate the […]
Why professionals are using private YouTube videos
When we think of video content from YouTube, we often think about what it takes to get a video to go viral. There are some cases, however, where going viral isn’t a good thing. Instead, the video creator decides to upload a private YouTube video for professional use. While private YouTube videos have long been […]
Tech vs. Creative
How do you approach a project? Is it from the creative side or the technical side? Do you ask yourself how can I achieve this..or I can achieve this by doing that. Although the design world is a diverse place, I noticed it is mainly made up of two types of people. The creative type […]
10 surprising video concepts your brand should consider
Video content is becoming just as popular and influential as written content. The viral nature of videos, particularly on YouTube, is appealing for marketers, and videos have a shelf life that outlives written content. Developing a video content strategy can be tricky, however. You don’t want your videos to seem like advertisements, but you don’t […]
Fast, professional voiceover: An Interview with the folks at VoiceBunny
Here at 522, we rely on professional voiceover artists to help us out on all kinds of different projects. We use vo artists for training videos, television commercials, corporate videos and so much more. We feel the right voice, tone and overall pace can really add value to a video.