3 businesses that succeed on YouTube
YouTube is the 2nd largest search engine in the world, and businesses should be taking advantage of video content! Because of the viral nature of the internet, more and more businesses are using video content to help grow brand awareness and develop their story. YouTube is an unusual platform in that it doubles as both […]
Takeaways from the 2013 DC ADDYS
On Wednesday, I took the Metro into DC to attend the 2013 American Advertising Awards – Washington DC… formerly the DC ADDY Awards. The event recognizes advertising creative excellence in the metro area. This was my fifth time attending in the past 10 years, and third as an in-kind sponsor of the event.
How YouTube’s new 2013 layout helps your business
YouTube has always been a place to discover new videos, but their new 2013 layout has many benefits for businesses and non-profit organizations. When YouTube first began, it was primarily a video discovery site where random videos were suggested and found. Now in 2013, YouTube has streamlined their site to make it easier for individuals […]
Caliber vs. Content
When watching a documentary, what matters more to you; the caliber of which the video was created, or the content of which the video contains? There are documentaries that are made with both a high quality and a great story. Not every project necessarily has the budget to use top of the line equipment but […]
Finding music for your video: An interview with Daniel McCarthy, owner of The Music Bed
One of the most overlooked elements of a video production is music. Great music can be hard to find. And, once you do find a great track for your video, licensing can be even harder to understand. Because of these challenges, we were quite happy when we stumbled across The Music Bed. Here’s a transcript […]
What it takes to cut a video
Anyone in the field of post-production could probably answer the question, What does it take to cut a video? However, I bet you would find that their responses vary depending on who you ask, what company they work for, and what it is that their editing. At 522, the responsibilities of an editor aren’t necessarily […]
5 tips to succeed at pre-production
It is sometimes hard to tell when pre-production starts and ends. Pre-production ends ultimately as soon as you pull into the location and begin unloading the gear. The key to being successful is to be as prepared as possible, however you don’t always have the time to do a camera test or even scout a […]
How video content is being used effectively in schools
During the nine years that we’ve operated 522, the industry has changed quite a bit. We’ve seen video content migrate from DVDs to the web. In fact, we rarely encode DVDs at all anymore – they just aren’t practical. Videos aren’t just changing the ways businesses communicate; however. The increase in technology through iPads, laptops, […]
Why color correction is important to a run and gun style of documentary filmmaking
In the world of corporate videos, there are a number of different styles of video that allow a client to tackle their specific subject. Each of those styles require different levels of supplemental work including motion graphics, sound design and color correction. For the purpose of this post, I want to emphasize the run and […]
Behind the scenes of a location scout
We recently did a post explaining what a location is and how a project benefits from this process. Since location scouting can be difficult to subscribe, I decided to develop a video and show what it’s like. The video below demonstrates what goes into a location scout and how this impacts a video project. The […]