Digital scrapbooking: A designer’s best friend
I once had a design professor who told me to keep a scrapbook. To rip out ads from magazines, cut out fonts from books, take pictures of places that influence me, but I never did it. I never took the time to look at what was all around me and only relied on my faded […]
Why we explore new camera options in video production
At 522 we always seek new ways to tell stories. My favorite way to do this is with a camera. It’s no secret that technology changes everyday. Camera systems are no different. Image quality, post-production options and functionality constantly evolve. At 522, we love to explore new camera options, find the best tool, and ultimately […]
What inspires me to do video
As Creative Director at 522, my job is to ask, “what if…”
Selecting the right video production company
Starting the video production process with questions is a great start. Once you have your internal team and goals established, it’s time to reach out to potential video production companies for references and cost estimates. The below steps can help in the evaluation process.
What is a location scout?
One of the best ways you can add production value and ensure your production runs smoothly is by completing a location scout. Whether shooting b-roll, interviews or a specific scene, a location scout allows key members of our team to plan ahead and tell the best story possible.
A new hope for Star Wars?
Unless you have been trapped inside a space slug for the last several weeks, you’ve probably heard that The Walt Disney Company is now the proud owner of Lucasfilm Ltd. That’s right! George Lucas sold his beloved child. The price tag? A whopping $4.05 billion. Tied to this purchase was the announcement of a new […]
What should I wear when being interviewed?
At 522, we conduct quite a bit of interviews and this helps to support the stories we tell.
Preparing to shoot outdoors
Once you have decided how to tell your story (i.e., creative treatment) it is time to decide where the shoot will take place. In many cases during pre-production, the team determines that some of the video needs to be shot on location. The outdoors provide a realistic environment and are used when a studio just […]
Why hire a makeup artist
Video production crews can have a wide range of resources – it all depends on the time of shoot involved. Just to give you a basic idea, Media Match lists over 300 different positions (collected from IMDB, Wikipedia and skillset.org). As you can see, there are many different skillsets to consider when assembling a production […]
Getting the most out of interviews
Interviews are an effective way to tell a story, share messages and add a human element to a video. At 522, we constantly integrate interviews into corporate marketing videos, short documentaries and other projects. Interviews provide great ammunition for the following: