The Corporate Video Production Process
For many of our corporate clients, video production isn’t a normal part of their daily routine. Therefore, when starting a corporate video production, our clients (or potential clients) often ask what’s involved with the process. For all of our video production projects, we map out activities based upon three key phases including pre-production, production and […]
Using video in conjunction with print materials
As business owners, you need to grab the attention of your customers and even your business partners in an effective way. There are other methods to go about doing this like a presentation, but nothing can grab their minds better than a real video. Nearly 60 billion videos were watched back in 2011, so there […]
What makes a company award winning? The trophy or the product?
For years at 522, we have contemplated entering awards competitions for the work we spend countless hours perfecting. Every year deadlines come and go before our eyes. Too busy, not interested, couldn’t be bothered and frankly just plain lazy are excuses that we used to justify our absence.
Mastering a new editing suite
After all the time and effort I put in with Final Cut Studio, I thought that would be the only editing suite I’d ever use. I had shortcut keys memorized, could quickly edit sound files in Soundtrack Pro, create lower thirds in Motion, export into any thinkable medium in compressor and even make an interactive […]
Give your web video a personality
Money spent on producing online videos to promote products and services passed the $3 billion dollar mark in 2012. Over 1.3 billion videos are shown daily in the US. It is one of the primary ways to build relationships with customers. But, why do so many of these videos lack personality? Why are so many […]
Planning a day full of b-roll and fun
522 Productions got a very unique project and I was lucky enough to work on it. One of the requirements was to get b-roll of my favorite city – Washington, DC. Monuments, construction, people, H street, U Street and what doesn’t get shown on TV were all included in my shot list. So how does […]
Reel it in
What makes a good demo reel? How long should it be? In what format should it be cut? There is a sea full of opinions to these battling questions. So here’s one more. A demo reel, though it is not really even a ‘reel’ anymore, demonstrates an artist’s best chosen works in a short compiled […]
The benefits of explainer videos for your business
First of all, what is an explainer video? Explainer videos can be viewed as marketing tools used to explain a product, service or concept in a simple and straightforward manner. More often than not, explainer videos are developed using animation, dynamic text and other motion graphics. Explainer videos have become really popular lately for several […]
11 things to consider when using a teleprompter
We’ve been doing a lot of Teleprompter shoots recently… and we’ve been super-pleased with our Elite Prompter system from Ikan we use with our iPad. Which got me thinking… just because a previously complicated approach has been easier, does that mean it should be used more?
Breaking up with Final Cut Pro
I’ve been an Editor for 12 years – if you don’t count cutting class projects using two VCRs back in high school. The projects that made me realize what I wanted to do with my life – edit video. But it wasn’t until 2000 that I started my relationship with computer editing software.