How non-profit organizations get results with video
Video can be especially effective for non-profits. The right video distributed to the right audience can create more buzz than a press release. Unfortunately, though video marketing works well, and though nonprofits are particularly well-positioned to benefit from it, many nonprofit organizations have yet to make their first video.
Attending the Adobe CS6 Roadshow
Yesterday, members of the 522 team took a quick trip to Gallaudet University to check out the Adobe CS6 Roadshow. As disgruntled users of Final Cut Pro 7, we took an interest in Adobe’s new editing platform, Premiere Pro 6, which is built on the principal of quicker and easier access to your media. Needless […]
Important facts your clients need to know about video production
So much goes into what we do as a video production company. Each phase of the process, be it pre-production, production, or post, require that we adhere to certain practices and methodologies. It’s like cooking…I imagine. And like cooking, there is a recipe for making delicious, high-quality videos!
Working with the Elite iPad teleprompter
With all of the cool gear out there, some items get overlooked. A piece of gear that can be a necessity for shoots is a teleprompter. There are a lot of teleprompters out there and each of them have their pros and cons. For us, we wanted something light, easy to set up/break down, reliable, […]
The state of the online video industry – First quarter of 2012
Recently, I came across an article on David Caron’s Design blog that featured a series of infographics related to video production and online marketing. I enjoy infographics…and I especially liked these which featured some interesting angles on the state of web video.
Hot videos – Using a YouTube sensation to reach your audience
One of the most enjoyable parts of being involved with video is finding a way to reach an audience. In some instances, the content lends itself to a more “creative” approach. In others, it can be a real challenge to figure out a way to connect with viewers.
Five ways to use video within your marketing plan
Advertisers are getting picky about how they spend their ever shrinking marketing and promotion budgets. Broadcast television is losing ground in popularity as social media becomes the cool new kid in the world of digital marketing. However, companies are still making commercials, they are just airing them differently than they used to.
Reducing bounce rates with web video
Your website is the first impression that many of your potential customers will have of your business, so what does the first page say about your business? If you’re paying attention to your performance metrics, especially your bounce rate, then you should have a good idea about what your visitors think. With a bounce rate […]
Key factors in determining how and where to host your web videos
Over the last several years, the web video landscape has changed dramatically. At 522 Productions and 522 Digital, we used to do most of our Flash development in-house and relied heavily on our own custom video players to distribute/play video content on the web. But, as we continue to focus on storytelling and digital marketing, […]
Google officially launches AdWords for video
About six months ago, I tweeted about the Google AdWords for video program (tweet embedded below) as it became available in “beta” format. Google Adwords for Video – http://ow.ly/6Qbtj — Tristan Pelligrino (@tpelligrino) October 7, 2011