Major brands use web video series to promote products
Promoting products and services online has become a common strategy for small businesses and big brands alike. In today’s market, many of the big brands in the industry are turning to web video series to promote their products. Recently, I came across a series being developed by Nissan Motor Co. that captures the development of […]
Using social media to find inspiration for video content
By now, everyone is on Facebook or at least has heard of it. Everyone has most likely heard of Twitter and Youtube. Overall, these are great ways to keep in touch with friends, stay on top of current news and get some entertainment value. Millions of videos are posted, shared, retweeted and emailed everyday. Although […]
Web video marketing proving valuable to small business
If you are still wondering about the value of web video marketing, you might want to read the story of The Soap Dispensary, a small and growing business in Vancouver, Canada.
Stay ahead of the curve with marketing video content
If you have been contemplating the idea of using marketing videos in your overall marketing strategy, the time has come to take action.
Creating viral videos
It’s all well and good that you want to create a video that will “go viral.” But two things are essential: The right concept and the right distribution method.
The difference between video seeding and web video ads
In the world of video marketing, there are two popular ways of mass distribution: social video seeding and web video ads. Both of these techniques ultimately do the same thing – get traffic to your website or online store. However, the way they do it differs greatly. If you are thinking about adding video marketing […]
How much does video cost? Questions to ask when pricing video
People ask me all the time: “How much for a video?” Well, that’s a loaded question. There’s so much that goes into the answer. I’m not going to sit here and quote you $1,000 per finished minute, because, well… I’ve always thought that’s a misguided response. I believe pricing is relative to each individual project. […]
Keeping things light – traveling with video production gear
Last week Phil and I made a trip out to New York City. Our mission seemed simple enough – we needed to shoot some awesome stock footage and an interview the next afternoon. The key to this shoot was deciding what gear to bring (in order to give us the best interview shots) while also […]
The recommended length of web videos
One of the most exciting things about what we do at 522 is working with those who have never been involved with video production. In many cases, our first call with a new client involves a discussion about the video production process, how to integrate videos on the web and how to get started. In […]
Setting up a video interview on the fly – celebrity interview 2 minute drill
In football, the term “Two-minute drill” is used to define the strategy in which a team uses to score quickly and efficiently. You have a finite amount of time to score and only one chance to do it. In video, we’re often presented with a similar situation: You have an impromptu interview with a celebrity […]