Not YouTube, Youtoo: The new social TV experience
We all know about YouTube. We also probably know about YouTube’s latest commitment to premium content channels. But, have you heard of Youtoo? Is it the “next big thing?” Youtoo is a new social TV network that adds a layer of social interaction and bridges content between the Web, television, and mobile devices. The social […]
The types of videos Jordan and Nike should produce
When I was a kid and took a jump shot in my driveway, I pretended to be Michael Jordan. When I did a Statue of Liberty dunk on my seven-foot jammer, I was him. I used to love Michael Jordan. But ever since his trip to D.C. and his disappointing hall of fame speech, I […]
10 effective videos created for technology start-ups
I’ve been a part of starting two companies and absolutely love the excitement that comes along with a start-up. Along with the excitement; however, comes a level of uncertainty. The people coming in at the ground-level have to establish the brand, develop the unique selling proposition and ultimately introduce the company to the world. It […]
Review of social media report Q3 2011
Facebook. LinkedIn. Tumblr. We’ve all heard of these sites and businesses should be well aware of their impact. But, how aware should you be? To those that already actively participate on one or more of these sites, the results of Nielson’s recent Social Media report may be expected. The report highlights a trend regarding potential […]
A well-branded burrito: Chipotle’s use of videos to support their brand
At least one night per week, my wife and I put our feet up and have Chipotle for dinner. We each get our favorite thing every time…we don’t even ask each other anymore. It’s so damn good.
What the online checkout process would look like in real-life
Recently, I caught a post on DigitalBuzz referencing a video produced by Google. The video provides a satirical look at what the online checkout process would be like in real-life. Maybe Google Wallet will provide a much needed change?
Give your online video a pulse
Video has so many components that can make it interesting for viewers. Video magically combines footage, motion graphics, background music, and other visual elements. So, why are there so many videos out in the world that have no pulse?
Digital storytelling inspires minds
The power of stories opens minds and inspires all of us. Every night, I read stories to my children and they always want to read one more. And I usually do.
Be genuine and share your story…stay clear of corporate speak
Recently, I came across an infographic online that illustrates the difference between storytelling and corporate speak. I couldn’t help but smile when I read a few of the comparisons.
The importance of audio…in video
We’ve been around enough to recognize that one of the last things most people consider when creating a video, is audio. In particular the music and sound effects that accompany the video. Choose the wrong music, and your video will be cheesy. Make the wrong selection with a sound effect, and the only effect you’ve […]