Mine for Gold in Your Existing Content
Benefits of Repurposing Branded Material in 2020
[vc_row][vc_column][vc_column_text]If you’ve spent the time, money, and effort it takes to produce a branded video, you want to make sure it reaches as many viewers as possible – especially now when budgets are uncertain and video is imperative to your overall marketing strategies. A great way to accomplish this goal is through repurposing. Leveraging your […]
VIDEO: All About 522 Productions
[vc_row el_id=”next”][vc_column][vc_column_text] Scroll Down At 522 Productions, we make videos that humanize organizations. We’re coffee-drinking, problem-solving, creative people that are passionate about telling GREAT stories. It’s us. It’s who we are. And we want to help organizations like yours tell your unique stories through compelling video that will separate you from the pack. Watch the […]
Here’s Why Video Is The Most Powerful Medium To Share Your Brand’s Story
[vc_row][vc_column][vc_column_text]There are so many advantages to using video for brand storytelling over other marketing mediums. It comes down to a few essential factors.[/vc_column_text][vc_tta_accordion][vc_tta_section title=”Multisensory Storytelling” tab_id=”1599500640448-4c4c7ded-c5ed”][vc_column_text]A stagnant picture with text on screen that your audience has to read doesn’t sound like a very effective (or fun) way to engage with your audience and tell your […]
How to Use Authenticity to Make Your Video Stand Out
[vc_row][vc_column][vc_column_text] When you look at the videos produced by your competition and others in your industry, what do you see? What do they look like? Do yours look the same? Say the same things? Do you truly stand out? Just like a bad website design is enough to turn you off from buying a product […]
Authentically Connecting with Viewers
[vc_row][vc_column][vc_column_text]Businesses are placing more emphasis on the importance of expressing their mission and company values to their audiences. A clearly articulated company culture leads to a more driven and satisfied team – which leads to a better work environment… which leads to a better company! Now more than ever, organizations need to authentically express their […]
Using Company Culture and Vision Videos to Attract the Best Talent
[vc_row el_id=”next”][vc_column][vc_column_text] Scroll Down Over the past few years, businesses have placed more and more emphasis on the importance of their mission and expressing their company values. Perspectives such as those expressed by Simon Sinek are gaining more traction in the workplace. And that’s a damn good thing. Clearly articulated missions and expressed company cultures […]
Building a Foundation of Trust though Video
[vc_row el_id=”next”][vc_column][vc_column_text] Scroll Down Despite the meteoric rise of data and statistics, more often than not, in business trust is still king. If your potential client or buyer doesn’t trust that you’re the right fit, you’re not going to be providing them with your product or service. We’ll explore a few of the primary reasons […]
The Pros And Cons Of Outsourcing Video For Your Marketing Agency: Q&A with Chad Vossen of 522 Productions
[vc_row][vc_column][vc_column_text] Scroll Down Interviewer: What we’re talking about today is the pros and cons of outsourcing video for your marketing agency. Let’s start with pros, what would be the biggest pro to outsourcing? Chad Vossen: In the context of building an in-house video department themselves or outsourcing, one of the biggest pros is flexibility. A […]
How Can YouTube Impact Your Marketing Agency’s Strategy?
[vc_row][vc_column][vc_column_text] Scroll Down Recently, Google expanded the capabilities of its search-advertising tools on popular video-sharing platform YouTube. The news was announced at this year’s Advertising Week in early October and has represented a major shift in the way that Google relates to and enables YouTube. As YouTube becomes more popular (the platform now pulls more […]