522 Recognized with a Service Environmental Leadership Award
At 522, we put relationships first. That’s all well and good to say… and if we’re being honest, kinda ‘corporate-y’… but it means so much more when our clients recognize our efforts. That’s why it was a pleasure to hear from our friends and partners at the U.S. Fish and Wildlife Service that 522 received […]
Introducing Video ContentLab, a 522 company
Here at 522 we have prided ourselves on developing high quality custom video solutions for a wide range of clients. Over the past few months we have noticed a trend in the inquiries from prospects and conversations with current clients – they need more consistent video. A request we love to hear, but how can we […]
The Most Important Videos to Consider When Developing Your Video Content Strategy
[vc_row][vc_column][vc_column_text]OK. You get it. By now you’ve read enough articles, downloaded plenty of eBooks, and attended enough seminars that tell you video is the future of marketing. But, you might not know the best type or most relevant videos to produce. Or, maybe you’re having a difficult time convincing your clients or team what types […]
5 tips to help you prepare for producing a corporate video
[vc_row][vc_column][vc_column_text]ou get it: corporate video helps you connect with employees, clients, and customers alike. But for whatever reason, the videos your team produces are, well… average at best. But you can’t quite put a finger on the reason why. Sure, some things are out of your control, but let’s take a look at what you […]
522 made the LIST
Have you ever had that feeling where you need to be pinched because life’s too good that you must be dreaming? That’s us right now! Every year Inc. 5000 compiles a list to rank the country’s top 5000 fastest-growing private companies. The 2017 Inc. 5000 list was released, and guess what? We made the cut. […]
Pricing a Video is like Buying a House
After 13 years in the video production industry, we know a few things about developing, creating, and managing video projects. However, we’ve come to find that some clients want more explanation when it comes to these processes. There’s no doubt if you’re new to the video industry, the jargon can be difficult to understand. Here […]
Why You Should Create Video For Social Platforms
It’s no secret that video content has found a home on social media platforms. With the nature of constant updates, your text information could easily fall victim to the endless scrolling timelines. Luckily, some companies have found a successful way to break through the clutter: Video. Creating and offering video content is more important than […]
A Producer’s Perspective: What’s the most important phase of any video project?
“If you fail to plan, you are planning to fail.” I try and take Benjamin Franklin’s reminder into consideration with any undertaking — personal or professional, big or small. Of course, the higher the stakes, the more important the planning process becomes. If I sign up for a 50-mile race without following a carefully-planned training […]
A Producer’s Perspective: 3 Things to Know About the Day of the Shoot
Shoot day is one of my favorite parts of the entire video process. Being on-set getting to interact with the client, working with the creative team and watching them do what they do best, conducting interviews and executing the vision we’ve worked so hard on developing is, yes, hard work, but exciting, rewarding and just […]
Before you Start a Video, Start with Questions
[vc_row][vc_column][vc_column_text]As the Chief Creative Officer at 522, I’ve often been the first person a new client speaks with before starting a project. In fact, one of the best parts of my day involves working with our sales and marketing team to navigate these early conversations – because I enjoy learning about new companies, new marketing […]