522 Video Questions No. 6 – Can I Change the Scope of My Video?
You can always change the scope of your video. Sometimes your team will be able to pull it off without a worry in the world. However, sometimes, it won’t be free and easy. The real factor is going to be how and when you decide to make changes. I’m going to get into a few […]
A Producer’s Perspective: 3 Top Tips for Preparing for Your First Video project
So you’ve taken the first step and decided that you want to create a video. You’ve reached out to a reputable video production company and are ready to get started. Now what? Managing your first video project can be both exciting and terrifying, exhilarating and confusing. In order to minimize the terrifying and confusing aspects, […]
6 things to remember when developing your next training video
Whether it’s safety training or a specific process that you want to relay to your employees, you have most likely put a lot of thought into your training video production needs. You probably even have your training information in order and you just need to start shooting your video. But, wait. There are some things […]
How Video Marketing Is Influencing the Future of Healthcare
Video marketing is now used in all industries, and healthcare isn’t an exception. Video marketing gives the healthcare industry a chance to authentically connect with patients and educate them on how to live a healthier life. How Can Video Marketing Be Used to Educate and Attract Patients? Videos can humanize organizations, and if there’s any […]
522 Video Questions No. 5 – You guys didn’t bring a dolly?
It’s funny, the last blog post I wrote had a mention of “Breaking Bad” and this one is going to discuss an episode of “Better Call Saul”. If you’re unfamiliar, the latter is a spin off TV show on AMC that follows around a lawyer in New Mexico set in the early 2000’s. Recently I […]
Why You Should Pay Attention to Youtube Ads
YouTube ads may seem like a nuisance, but have you considered why that ad is playing with that video? Is there a strategy to it – and could you learn from the ad if you watched it? Why YouTube? YouTube is a remarkably popular site to place ads. In addition to showcasing visual content, which […]
Video Walls are Drawing More Attention and More Customers
Everyone is familiar with traditional and digital ads like the ones in Times Square, but technology is changing the way marketers are advertising by creating video walls. What Are Video Walls? Video walls a group of monitors placed on a wall for large video or image advertisements. Video walls can play one cohesive image across […]
Does Industry Knowledge Matter in Video Production?
People always want to know what experience we have in “their space.” For example, when speaking with potential clients, I often hear: “What kind of animated videos have you done in the manufacturing software space?” “Can you send me some samples of interviews you’ve done with scientists that have a focus in biochemical engineering?” “Have […]
Discussing Content Marketing with the Co-Founder of Inboundli
At 522, it’s important for us to keep up with the latest technologies. We constantly strive to improve the way we market ourselves and collaborate with clients. A few weeks ago, we rolled out the use of an application called inboundli. This application helps us curate the best video marketing content and ensures our community […]
How to Create an Effective Testimonial Video
Want to know a secret? No one trusts what you have to say about your business. Don’t take it personally, but the reality is that consumers are wary about self-promotional material. This is why potential consumers need to hear great things about your brand from other people – and this is where testimonial videos come […]