April 15, 2016
You can always change the scope of your video. Sometimes your team will be able to pull it off without a worry in the world. However, sometimes, it won’t be free and easy. The real factor is going to be how and when you decide to make changes. I’m going to get into a few […]
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April 12, 2016
So you’ve taken the first step and decided that you want to create a video. You’ve reached out to a reputable video production company and are ready to get started. Now what? Managing your first video project can be both exciting and terrifying, exhilarating and confusing. In order to minimize the terrifying and confusing aspects, […]
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April 10, 2016
Whether it’s safety training or a specific process that you want to relay to your employees, you have most likely put a lot of thought into your training video production needs. You probably even have your training information in order and you just need to start shooting your video. But, wait. There are some things […]
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January 20, 2016
When it comes to raising awareness for your brand, video is a prime option. It can provide added flexibility and creative opportunity, often with an impact far beyond words alone. Video is one of the most engaging ways a brand can reach it’s audience; it’s quick, easy to consume and visually appealing. Video is at […]
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May 16, 2014
If there’s been significant focus on your work, taxes, and a number of life’s other demands in the past month, it may have been a bit tricky to keep up on the latest news regarding video marketing. There’s been a lot happening! Catch up on April’s top 5 reports, which are summarized below.
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April 18, 2014
March was a busy month for video marketers—industry leaders reviewed everything from the value of video marketing to outcome measurement, and one thing was clear: As marketers keep honing their craft to suit audience preferences, video is emerging as the preferred method of reaching customers. If you’re interested in utilizing video, these top five video […]
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March 21, 2014
In February, several companies published a wealth of information for both established and up-and-coming video marketers. From suggestions on where to post videos to how to promote video content affordably, February’s top video marketing posts from around the web provided tips and tricks to conduct video marketing tasks efficiently while increasing return on investment.
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December 19, 2013
When you think of press releases, chances are that you think of major events such as the grand opening of a business or the promotion of a new CEO. The reality, though, is that press releases can be used for a wide variety of things, including video marketing. In fact, brands that couple press releases […]
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September 24, 2013
To a lot of people, a full fledged video production can be something new and a challenge. With a few tips, a good plan and some research, you can be managing video projects for your company like a pro.
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