July 11, 2018
Over the years we’ve seen our fair share of video productions. Everyone knows a bad video when they see one, but do you ever recognize a good one? Since we’re on a mission to rid the world of cheesy corporate videos, we thought it’d be a good idea to shine a light on great work […]
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February 19, 2016
As video evolves as the future of marketing, businesses that don’t use video are at an increasing risk of being left behind. But without a properly planned video marketing campaign, you may be destined to spend time and money without getting results. To create a successful video marketing campaign, consider these four crucial elements first:
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January 26, 2016
The world is becoming more digital by the second. You can become friends with someone before ever being in the same room. Linkedin is great for networking, and Twitter is fabulous for reaching your peers, but as awesome as these tools are, they’re also saturated. Everybody’s using them….and therein lies the problem…they no longer make […]
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December 29, 2015
Have you ever visited a company’s website and felt it lacked a human touch? Brands that use bland content and stock photos fail to engage with customers, leaving their organization destined to be left behind as the virtual sphere of commerce evolves. One of the best ways to humanize your brand and improve engagement is […]
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August 16, 2014
To change the world, businesses must care about more than the bottom line. In a recent video, healthcare research firm Not Impossible Labs and tech giant Intel partnered to illustrate the impact brands can have on others. In “Project Daniel,” Not Impossible co-founder and CEO Mick Ebeling travels to the Nuba Mountains in Sudan to […]
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August 11, 2014
One of the best ways a brand can get an audience on its side is to show it is on the audience’s side. This is exactly what P&G’s Always brand did in its recent “Like a Girl” video marketing campaign, which has spread its message far beyond the feminine hygiene products the company seeks to […]
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June 20, 2014
A few years ago, a video featured a Coca Cola vending machine placed on a college campus and was dubbed the Happiness Machine. This vending machine, instead of merely serving 20 oz. Coke bottles, also offered pizzas, flowers, balloon animals, 2 liter bottles of coke, and even a 6 foot long sub sandwich. The video […]
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May 30, 2014
UK-based marketing company, The Genius Bar, worked with its client, Research Now, to produce an animated “modern fairy tale” to promote its services. The objective of the project was to feature Research Now’s offerings to clients in both the UK and the US.
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May 23, 2014
Upworthy has been named one of the 50 Smartest Companies by MIT Technology review. The website was launched in 2012 by the former executive of MoveOn and the former managing director of The Onion. Their mission is to “intersect the awesome, the meaningful, and the viral.” They spread content pertaining to social justice with impressive […]
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May 21, 2014
The latest global ad campaign series from Heineken is “The Odyssey,” a viral ad with a premise that is designed to boost viewers’ confidence. Part of the “Legends” platform, Heineken’s ad follows the adventures of a series of ordinary (non-actor) men aboard a cruise ship who begin to exhibit extraordinary skills, including conga dancing, diving, […]
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