There are a number of obstacles both small and large businesses face when setting out to integrate video content into their marketing plan. Some companies wrestle with how much is done in-house and how much is outsourced to agencies or production companies. Other companies have challenges with selecting cameras, gear or software.
But, before production begins, most organizations find it is difficult to just get started with video. Since there are so many variables involved, it can feel a lot like drinking from a fire hose.
One of the things that we’ve found to be incredibly helpful is discussing other videos. Because video is such a dynamic medium, it’s very difficult to communicate “dislikes” or “likes” without actually watching. We’ve discovered watching or sharing videos with our clients helps to break through some of those initial barriers. Ultimately, if we have a video to reference, it’s much easier to understand when someone says “I like the level of humor in that video.” Or, we can firmly understand what a person means when they say “I really like those graphics. I like the pace.”
Now that we’ve learned reviewing other videos can actually improve your own video content, what is the best way to find relevant samples? Well, we’ve got you covered there, too. Here is a list of eight places to find sample videos and help you identify concepts for your own video content: