TIKTOK is Everywhere
What a year it’s been for marketers around the world. As consumers rapidly change their behaviors, marketers have had to adjust (and continue to adjust) their strategies to not only reach their audiences, but engage. Brands will come out of their shell and show their true colors to their audiences, with hopes to attract consumers who align with their values, initiatives, and offerings. Needless to say… 2020 has changed everything.
A platform that has exploded through this 2020 shift has been… you guessed it: TikTok – a short-form video-sharing app that allows users to share and create content instantly. Users are able to add things like animated icons and text-based graphics to enhance their content. Throughout the pandemic, there’s been a drastic increase in the amount of users and daily activity. According to Hootsuite, it’s become the “social media sensation of lockdown”, helping users overcome boredom as they stay indoors.
Brands on TikTok
Brands have started to catch on to the trending platform, utilizing the ease of shareability and hyper-engaged user base for advertising. Over the past few months, we’ve received A TON of questions about the value of TikTok, so we thought we’d share some insights to consider before jumping on the bandwagon.
Currently, there are three main ways Brands can utilize TikTok for marketing efforts:
- Use TikTok influencers to reach a larger audience
- Create a channel for your brand and upload tailored content
- Promote your videos using paid advertising on the platform
While we have seen brands find success with marketing on the platform, it’s important to remember that it’s not a one size fits all. The majority of TikTok users range from 16-24, and not all Brands cater to that demographic. But if that age range does fall within your Brand’s target audience – here are some ways you can utilize TikTok for your marketing initiatives & why it will work.
HERE’S AN EXAMPLE: When utilized correctly and purposefully, TikTok can be a great channel for Brands to connect with their audiences. Recently, Levi’s partnered with TikTok to not only allow customers to purchase items through links on the platform, but also engage with big-name TikTok influencers to further their reach. Influencers began posting videos, showcasing how they customized their Levi’s, and offering their thoughts on the product. We’re big fans of user-generated content when done purposefully, and TikTok provides the perfect platform for it.