Should Your Business Be On TikTok?

Ah yes, the eternal question… to TikTok or not to TikTok?

It’s no secret that TikTok is taking the social media game by storm. The numbers speak for themselves. Where Instagram currently reports an average engagement rate of 0.67% engagement rate, TikTok clocks in at a staggering 6.72%. The platform provides a channel for businesses to connect and relate to their customers while showing off their unique personalities. And while there’s an abundance of opportunity, not every business will reap the same rewards.

Are you unsure whether your brand should be on TikTok or sit this out? Here are a few questions to help you make the decision:

• How old is your target audience?

Almost 80% of TikTok users are between 16 and 34.

• Are you looking to expand awareness of your Brand to Gen-Z? 

Over 60% of TikTok users are between 16 and 24.

• Can you easily demonstrate your products/services in a quick video?

Our attention span is 8 seconds and for most TikTok videos the average time before a user swipes is 4 seconds. Can you get your point across in that amount of time?

• Are you comfortable with sharing light-hearted, informal content?

The top three topics that get the most attention on TikTok are dance, entertainment, and pranks.

• Do you have time to experiment and cultivate a new following?

If you’re lucky your first video will go viral, but since that is fairly unlikely it will take a few months before you will build up enough followers and traction to get a substantial viewing.

• Is your business well suited to adapt to rapidly changing social trends?

TikTok is based on following trends. If you are not willing to scour TikTok for the latest trends, it will likely not be worth creating a TikTok.

If you answered yes to most of these questions a TikTok account is in your near future. If not, it may be wise to reconsider having a presence on the platform. But nevertheless, the trend of down-to-earth video isn’t going anywhere anytime soon. Whether TikTok is right for your brand or not, it’s still time to think about how you’re incorporating more authentic content into your strategy.

Check out our TikTok account and contact us to create a humanized video for your brand.