September 9, 2013
Virality. This is undoubtedly the goal of most video marketers, yet few ever achieve it 100 percent organically. By analyzing videos that have spread like wildfire across a large range of industries, we can predict statistical nuances required for video marketing success. Now, there’s no “viral marketing formula,” or else every brand would be engaged […]
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September 6, 2013
There are many statistics that showcase the ever-shortening attention spans online, but many fail to grasp the larger implications. Aside from making a powerful first impression quickly, brands must also realize that shorter attention spans result in a shorter shelf life for all their marketing products, especially videos. Now, this isn’t to say that video […]
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