The Best Styles of Recruitment Video

Off-camera (Audio Only) Interviews and B-Roll is another style commonly used in recruitment videos. In this approach, the video primarily features audio interviews with individuals (typically employees or company representatives) sharing their insights, experiences, and perspectives about the organization, their roles, and the company culture. Simultaneously, B-roll footage is used to provide visual context and support to the spoken narrative.

1. Hyattsville: Hyattsville’s recruitment video features authentic off-camera interviews paired with Verite B-roll, or B-roll captured in a natural environment. This style gives genuine insights into the organization while maintaining an unscripted feel.

2. Wegmans: Wegmans took the anthem-style approach, blending employee interviews with captivating workplace imagery. This style fosters a strong sense of connection with the company.

3. ICE Leadership: ICE Leadership opted for audio-only interviews conducted remotely over Zoom. This approach is not our usual approach, but we were still able to present their mission, even from a distance.

Documentary/Day-in-the-life is a style of recruitment video that provides viewers with an immersive and realistic look at a typical day or a broader perspective on what it’s like to work within an organization. 

1. NCR: NCR chooses a documentary-style recruitment video, offering a day-in-the-life perspective with verite footage. It effectively aligns the candidate with the workplace environment.

2. Clark Construction: Clark Construction creates an immersive experience with verite/documentary B-roll, allowing viewers to witness a typical day on the job.

Scripted Narrative is a style of recruitment video where the content is carefully scripted and rehearsed, often with a clear and tightly controlled message. In these videos, employees or company representatives deliver pre-written lines and follow a predetermined script that hits key points.

1. Savan Group:  Savan Group uses dynamic staged B-roll combined with a tightly scripted narrative that directly conveyed key points. This style ensures a clear and compelling message.

2. Penn State: Penn State blended verite/documentary B-roll with scripted elements to deliver a cohesive and informative recruitment message.

3. Freddie Mac: Freddie Mac’s recruitment video features employees delivering a scripted message. This style guarantees message clarity and consistency.

Cinematic Trailer is a style of video that draws inspiration from the cinematic techniques commonly seen in movie trailers. It aims to create a visually stunning and emotionally engaging video that tells a compelling story about the organization and its culture.

1. FBI:  The FBI takes a cinematic trailer-style approach, aligning the organization’s purpose with the candidate’s aspirations. This creates a powerful emotional connection, particularly effective for organizational recruitment.